If you are serious about making a difference, then be prepared to devote your own time and energy, and lots of it. Programs like the ones you're describing are serious business and people spend their lives devoted to their cause. It requires commitment, lobbying, educational programs, trainers, curriculum, volunteers, evangelizing and also a sustainable source of funding (i.e., grants, donations, taxes, fees, etc.). You are not going to get anywhere by bringing an unfunded initiative to cash strapped states.
This is a great idea, but it is not a new one. For example; TEAM Oregon (Oregon's MSF) is a collaboration between Oregon State University and Oregon DOT and considered a premier MSF organization. If anyone should be able to implement a motorcycle safety awareness program for all drivers, it is them. However, there is just no sustainable source of funding to do so.
So, the real question might be; How do we create a sustainable source of funding for these types of programs?
Chris Glennon - Portland, OR