HARLEY DAVIDSON FACES STIFF COMPETITION FROM JOHNSON MARINE WHO
INTRODUCES A NEW LINE OF MOTORCYCLES

Winimac, WI - At a press conference late Monday, the CEO of Johnson
Marine, makers of Johnson outboard marine engines and other
recreational equipment, following the apparent success of Polaris
with their line of Victory motorcycles, unveiled a new line of
heavyweight cruiser style motorcycles designed to compete head to
head with industry leader Harley-Davidson.

In fact, the two companies have a heritage as William Harley
designed the first successful marine carburator for Johnson/Evinrude
some 100 years ago.

Peter Long, Johnson brands marketing manager said, "We have studied
the market and determined that Harley, while highly successful, has
narrowly missed the mark when targeting motorcycle buyers". Long
added, "We at Johnson are convinced that our product hits the target
dead center and promises to draw sales away from Harley-Davidson in
a way no other motorcycle has been able to accomplish".

The new line of bikes, marketed under the name Big Johnson
Motorcycles, will, according to Long, deliver what Harley has only
promised. "Our research show that this, a Big Johnson, is what
Harley buyers are really after".

At the unveiling of the new line Monday, several current Harley
owners agreed. "When I bought my Harley, what I really needed was a
Big Johnson," said one Harley owner. " But I see now that riding a
Harley is no replacement for having a Big Johnson." Manager Long
also said that his company would follow the lead of Harley-Davidson
and cash in on a huge market for non-motorcycle related
products. "We realize that not every guy can have a Big Johnson,"
said Long, "But image is very important to people. If they don't
have a Big Johnson, they at least want to project the image of
having one."

Asked if he anticipated Big Johnsons showing up in the hands of
Harley owners, Long said it was unlikely. "I just don't see the need
to have a Harley if you have a Big Johnson," he said. "And I can't
imagine someone who spends all their resources to acquire a Harley
having a Big Johnson. I think it boils down to this - You either
have a Harley, or you have a Big Johnson, but you are not likely to
have both." "Given the choice," said Long, "I think most guys will
opt for the Big Johnson."

Another force driving sales for the company will come from women. A
survey of the wives and girlfriends of nearly 1,000 potential
motorcycle buyers indicates less than 5% would approve of their
partner spending $15,000 on a Harley Davidson. But, when asked if
they would be willing to pay the same amount of money to get their
partner a Big Johnson, nearly 4 out 5 thought that would be money
well spent.

One female present at the product unveiling was quoted as
saying, "There is no way I will let Lonnie drop 15 grand on another
one of those Harleys, but 15 grand to get him a Big Johnson? Well,
that's something we could both enjoy, and it's something he really
needs."

Carla Roundheel, manager of the dealership network now being
established, said her motto is simple. "I service what we sell." Big
Johnson Motorcycles will be traded on the New York stock exchange
under the abbreviation PNSNV.